Summer Campaign for MYKA now Theo Grace (Tenengroup)

Led the art direction for a summer campaign, with a focus on capturing natural, spontaneous moments between girlfriends on holiday — laughing, exploring, and embracing simple pleasures.

The campaign positioned MYKA as a brand that celebrates women’s bonds and personal style, with personalized jewellery seamlessly integrated into real, joyful moments — from beach walks to dinner conversations — capturing a sense of authentic connection, carefree summer living and meaningful
everyday beauty.

Oversaw art direction, photoshoots, and design of homepage banners and social ads.