Valentine’s day Campaign for MYKA now Theo Grace (Tenengroup)
Developed the creative concept for a Valentine's Day campaign centered around beauty-inspired visuals.
The campaign highlighted romantic imagery and product-focused compositions that celebrated self-love
and modern femininity. I led the creative direction for visual storytelling—from moodboards and shot planning
to styling and art direction on set.
The goal was to position the brand as both desirable and emotionally engaging during the gifting season,
blending elegance with authenticity across all marketing channels (website, email and social media).